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Home Page: Family Winery Forum
the Family Winery International Trade Forum
at San Francisco State University
The Family Enterprise Center at San Francisco State University supports local family-owned businesses and enterprises through scholarship and community outreach programs. With support from a Federal BIE (Business International Education) Grant, SFSU's Family Enterprise Center has developed a Family Winery Forum to help family-owned wineries better compete in the global marketplace. We provide assistance to family wineries by delivering community outreach programs such as workshops, retreats, and conferences; conducting relevant winery-related research; and developing and providing traditional education vehicles, such as college courses, course modules, and family winery cases.
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Winery Workshop: Branding the Family Winery... Fri Oct 20, 2006 (Napa/Sonoma). Wine consumers, more than any other buyers, are faced with purchasing decisions with seemingly infinite choices. This interactive workshop introduces a new approach to the all-important topic of winery branding.
Winery Conference (FFI Pre-Conference)... Wed, Oct 25, 2006 (Sonoma). This half-day conference is designed for family wineries, examining issues such as exporting, global competition, wealth management, and family governance.
FFI 2006 Annual Conference... Oct 25-28 (San Francisco). This is "the" premier Family Business conference and this year is being co-sponsored by SFSU and held at the Fairmont Hotel in San Francisco. Don't miss it.
Winery Workshop: Competing in the Global Marketplace... Thur, Dec 7, 2006 (San Francisco). This workshop focuses on effective strategies to enter and compete in lucrative gloabal markets. Topics include effective export models, analysis of emerging and existing markets, regulatory trends, and the value of long-term strategic visioning.
Winery Workshop: Effective Family Communication... Tues Jan 24, 2007 (San Francisco - SFSU's new downtown campus). This workshop presents effective communication tools, and provides a framework for understanding amd overcoming the challenges of intergenerational and cross-cultural communication.
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Winery Workshop: Governance Structures for the Family Winery... Wed March 14, 2007 (Napa/Sonoma). This workshop focuses on issues surrounding, and the importance of, winery and family management/governance. We present models explaining the "how, when, and who should participate" in family councils and winery boards?
Winery Workshop: Successful Exporting... Wed April 4, 2007 (Napa/Sonoma). This 3-hr workshop is designed to help wineries understand and implement effective international export strategies and practices in a rapidly changing and diverse global marketplace.
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SFSU Winery Conference on International Trade... Sun May 20, 2007 (San Francisco). This conference is designed to enhance the international trade endeavors of California wineries, as well as enrich the international business expertise of attending faculty and service providers. This conference represents an opportunity for conference participants to share best practices for exporting, global marketing, and gaining access to global markets.
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